Commercialized Church

“Christmas at [name of church]! Merry Christmas! We can’t wait to see you! Ride our horse carriages, take a photo at the snow booth, stop by the indoor photo booth, grab some hot chocolate or apple cider, coffee or refreshments and enjoy the trumpets in the balcony! Then join us for a great message and music in the auditorium at 10:30am!”

My heart and stomach sank when I saw this Christmas service promotional for a church. I’m also sad that “promotional” is the best word I can think of at the moment. Can we all just admit that there’s a problem when churches look more like commercialized department stores rather than places of worship, and more like places of entertainment than houses of God? Not just this particular church, but any church that feels the need to commercialize. Unfortunately, it’s occurring in many churches.

Every Barna Group and Pew Research study I’ve ever read on the topic makes it very clear that Millennials are leaving the church in droves, and Generation Z is following. Most of the younger members of Gen Z aren’t being brought up in church at all. One would think the first step to take regarding this issue would be to ask Millennials and Gen Z why it is that they’re leaving the church or are uninterested in beginning attendance.

I’ve also read many articles published where these generations were asked about the reasons for leaving and/or not attending a church. From the information I’ve gathered, the main reason is that our generations are not interested in being entertained by the church. If entertainment is what we wanted, we have a whole plethora of options besides church.

We want authenticity. Real authenticity. We want a real relationship with God. We want to be able to question and explore spirituality. We want real relationships and community with other people; not some shallow experience that begins and ends with a Sunday morning greeting.

It is my opinion that if a church has to dig this deep into the sphere of commercialism and entertainment in order to attempt to attract guests, the church seriously needs to reevaluate its strategy. If a church is this reliant on attractions and novelties, it becomes difficult to view what goes on onstage as anything other than a show. It’s distracting. Whatever happened to Jesus and the Gospel being enough? If Jesus and the Gospel aren’t enough for you, dear church, just close your doors because you’re missing the only mark that matters.

Look at the advertisement: “…in the auditorium…” Of course it’s all semantics, but when I think of an auditorium, I think of a place to go see entertainment. A sanctuary is a place where we go to worship and revere our Lord. I point that out only to demonstrate how even language is being selected in a manner to make church more appealing.

Whatever happened to Jesus and the Gospel being enough? If Jesus and the Gospel aren’t enough for you, dear church, just close your doors because you’re missing the only mark that matters.

Church, keep your glitz and novelty acts. If Jesus, the King of kings, came down to earth quietly in the night, surely you don’t need heralding trumpets. If Jesus rode into Jerusalem on a donkey, you don’t need horse and chariot escorts in the parking lot. Church, if your elaborate and extravagant schemes are one-upping the Jesus you plan to speak of, it shows that you do not truly understand what the meekness and humility of Jesusfrom birth to death and resurrectionis truly about.